
Using AI to improve your business : Customer Service

AI customer agents are everywhere these days. But what can they actually do to help your customer service function? And which AI agents are the best for your business?

Author
The News Team
26 Jun 2025
Artificial intelligence (AI) has reshaped the business world. AI agents and tools are now standard, helping small businesses automate various operational tasks.
AI in Accountancy Client Services
Client service is a big area where AI boosts efficiency, response rates, and your ability to serve more customers.
Let’s explore five ways AI can refine and automate your customer service
1. 24/7 instant support for your customers
AI agents and chatbots can handle customer queries any time of day. This ensures support for customers in any time zone.
It reduces wait times and gives customers immediate answers, even after hours. Tools like HubSpot's AI Customer Agent, Breeze, serve as an automated concierge. They answer questions and spot sales opportunities.
2. Automate your routine tasks
AI agents can manage many repetitive customer service tasks. Actions such as booking appointments, tracking orders, or answering FAQs can be fully automated.
With AI managing these basics, human agents can focus on more complex queries that need emotional intelligence. Intercom's Fin AI works with different helpdesk platforms. It gives quality answers and solves tough problems, so staff have more time.
3. Personalised interactions with each customer
In customer service, personalising responses is crucial. AI agents can interact based on each customer's past behaviour.
AI tracks and analyses customer data to offer tailored responses and suggestions. Tools like Zendesk AI helps agents solve issues quicker with customised replies. This replaces the rigid, robotic responses that IVR systems often provide.
4. Sentiment analysis that understands your customers
Understanding the emotional tone of a customer call is key to handling queries. AI can use sentiment analysis tools to detect feelings from text or voice calls.
This ability helps identify frustrated customers, allowing quick connections to human agents. Freshdesk's Freddy AI knows when to escalate a query, passing conversations to a human with relevant notes and context.
5. Enhanced self-service for customers
Improving self-service options enables customers to find answers without human help.
AI-powered knowledge bases and FAQs let customers independently seek answers. This speeds up the process for them and reduces the load on your support staff. Many CRM platforms, like Salesforce, provide AI-driven self-service portals that can boost your efficiency.
Talk to us about boosting your customer service with AI
Keeping customers happy is vital for small businesses. AI agents shouldn’t completely replace your customer service team. They can enhance an effective, automated support system.
If you want to know more, reach out to our team about the AI agents and apps that fit your industry or business type.